Micronav is a UK-based company that provides advanced air traffic control (ATC) simulation and training solutions. These simulations include high-fidelity 3D environments, realistic weather conditions and emergency scenario training. Micronav’s solutions are used to enhance the skills of air traffic controllers, support operational planning and improve air defense capabilities.
Micronav were mired in a WordPress setup that lacked the flexibility required for their evolving needs. Their reliance on plugins was hindering functionality and compromising the user experience. Their struggle with SEO was directly impacting the website's visibility and its ability to attract potential customers.
The options on the table were Umbraco and Webflow, each with its own set of pros and cons. Umbraco was selected as the preferred platform, due to its greater content editing, marketing experience and overall flexibility. Our goals aligned with their strategy to decouple from the limitations of WordPress and create a more versatile, customer-centric digital environment.
Our key objectives were to free them from WordPress limitations, enhance SEO capabilities and allow the effortless creation of custom pages. The metrics we aimed to improve were equally straightforward – increased bookings, lowered bounce rates and the seamless integration of a members area.
We opted for Umbraco as the backbone for the web development which laid the foundation for a robust architecture that would not only address their immediate concerns but also set the stage for future enhancements.
The transition from WordPress to Umbraco marked a pivotal shift. The challenges of WordPress were addressed, giving way to a responsive, SEO-friendly framework. As the web build reached completion, initial feedback from the client group was overwhelmingly positive. The websites not only met but exceeded expectations.
Although the business impact is yet to be quantified, the enhanced online presence has provided a fresh platform for Micronav to communicate their brand identity and offerings effectively.
Our journey with Micronav doesn't end here. They envision incorporating a log-in area and a payment gateway in the next phase, demonstrating a forward-thinking approach to their digital strategy. We're committed to this partnership, as we continue to provide Umbraco Support and enhance their digital presence.
Our partnership with Micronav, highlights the power of strategic digital solutions. By addressing the client's immediate challenges and charting a course for future enhancements, we have not just provided a service but a collaborative partnership.
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