Helping Moneybarn Customers Find Their Ideal Car

Moneybarn
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Vehicle Finder Application
About Moneybarn

Moneybarn is a leading vehicle finance provider that offers loans to individuals with less-than-perfect credit histories, helping them purchase a vehicle and improve their financial situation. 

The Challenge

Moneybarn created a new initiative which aimed to provide their loan applicants with a seamless solution to find cars that fit within their approved budget. However, it needed to be built from scratch while ensuring it met the specific requirements and expectations of their target audience. We identified the following challenges:

 

User-centric Design and Functionality: The platform needed to be designed with a modern and intuitive user interface, ensuring a positive user experience. It required robust search functionality to enable users to filter and find vehicles based on their specific criteria, such as make, model, price range and location.

 

Security and Compliance: Given the sensitive nature of financial and personal information, the platform required robust security measures to protect user data and comply with relevant data protection regulations.

 

Accurate Budget Integration: It needed to seamlessly integrate with Moneybarn's loan approval process to provide customers with real-time information about their approved budget, enabling them to make informed decisions while browsing the vehicle inventory.

 

Comprehensive Vehicle Inventory: It required a comprehensive and up-to-date inventory of vehicles to offer customers a wide range of choices which involved sourcing vehicle data, managing inventory updates and implementing efficient data synchronization processes to maintain accuracy and consistency.

 

Scalability and Performance: The platform needed to be built to handle a potentially large user base and a growing inventory of vehicles. It was important to ensure that it could scale seamlessly and maintain optimal performance even with increased traffic.

The Solution

To address these challenges, we implemented the following solutions:

 

User-Centric Design and Functionality: We designed and developed a user interface that incorporated advanced search functionality, allowing users to filter vehicles based on their specific criteria, resulting in a more efficient and personalised vehicle selection process.

 

Security and Compliance: Cold Banana implemented robust security measures, including encryption of sensitive data, secure user authentication, and compliance with relevant data protection regulations, such as GDPR (General Data Protection Regulation) and data privacy best practices.

 

Accurate Budget Integration: We integrated the Vehicle Finder platform with Moneybarn's loan approval process. This ensured that the platform reflected real-time information about each user's approved budget, enabling them to browse and select vehicles within their financial constraints.

 

Comprehensive Vehicle Inventory: We implemented an efficient data sourcing and management system to ensure an up-to-date vehicle inventory. We established processes for regularly updating the inventory, syncing data with external vehicle listing APIs and maintaining accuracy and consistency in the available vehicle information.

 

Scalability and Performance: We developed the platform using scalable and robust architecture, considering potential growth and increased user traffic. We optimised the platform's performance to handle high volumes of data and user interactions, ensuring a smooth user experience even under heavy load.

The Result

By focusing on a user-centric design and advanced search features, the customer experience was significantly improved, making it easier for users to find vehicles that matched their preferences and budgets. 

 

Integrating with Moneybarn’s loan approval process provided real-time budget information, enabling informed decisions. 

 

With an API-synced vehicle inventory, users gained access to a wide range of updated choices, allowing them to find the perfect car within their desired criteria.

 

The platform ensured a seamless experience even during high traffic, while robust security measures safeguarded data and maintained compliance with regulations. 

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Cold Banana have done a fantastic job at integrating Exchange & Mart vehicle data into our application journey’s user experience. By doing so we expanded our customer engagement beyond just the finance and into the vehicle selection process. We now see applicants browsing hundreds of cars every day and connecting with our sales team in more emotionally engaged ways.
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Tim Schwarz

Head of Marketing

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Moneybarn

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