Vitality is the first insurance company to reward people for healthy living. It’s owned by Discovery Holdings and has over 4.4million clients. Their mission is to be the best, by offering comprehensive and award-winning Health and Life cover. The organisation also offers video GP consultations on Health Plans and exploring the world of voice skills with Amazon.
Vitality developed a concept where they would reward their health insurance customers for living a more active and healthier lifestyle, this innovative idea was partnered with a bespoke app where the activity of each participant could be measured and rewards given as a result.
At the time of developing the app, iOS was the first choice of platform for many businesses and the Apple Watch was arguably the most popular smartwatch at the time. From this information, the business made a decision to build the app exclusively for iOS users.
As the program grew in popularity and with over 50% of the market being Android users Vitality knew they needed to accommodate these customers and made the decision to develop a cross-platform solution to help solve this issue.
With Vitality already having a strong internal development team with experience in developing the iOS app, they need an agency that could complete their internal team's strengths and plug any knowledge gaps with developing a cross-platform solution.
Vitality selected Cold Banana as we not only had the knowledge but the flexibility to support them in the way that best suited them utilising our co-located model. Engaging in this way meant that our developers worked directly with Vitality's team as part of the business to deliver the solution.
The co-located team reported to a Line-Manager at Vitality and participated in sprints.
Due to Vitality being located in Bournemouth, there are a limited number of developers located in the area that were equipped to bring the experience required. Being within arms reach of each-other, we were able to have the Cold Banana team on site within a matter of days, as opposed to the months it may have taken to hire this talent and the associated costs involved with the recruitment process.
After we completed the process to make the app accessible for android users, the app has been downloaded well over 50,000 times on Android devices, dramatically increasing the number of customers that can take advantage of this innovative reward scheme.
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